Conference:
Creativity. Entrepreneurship. Innovation. - Tallinn, 07. May 2015

Jürgen Salenbacher, PATHFINDER

10:10 - 11:10 Creativity as an engine for the modern entrepreneur

He is a specialist in design, branding and the creative economy, about which he wrote the book Creative Personal Branding (2010). Jürgen currently teaches in Barcelona (IED), Luzern (HSLU) and Stockholm (HI) and runs a company. His experience in positioning local and world brands, personalities and even nations are unique: Lego, Levi’s, Durex play, Louis Vuitton, Adidas International, Swatch. Having also had the opportunity to work on strategies for Paolo Coelho and for the Kingdom of Bhutan, among others. In his talk, Jürgen will concentrate on how to position the company for the next market shift and what leaders need to know about value creation in the 21st Century. More about Jürgen www.jsalenbacher.com

Alar Ojastu, INSPIRER

11:10 - 11:55 Versatility and quality as the cornerstones of a successful business

Alar makes the majority of his decisions based on intuition. He started out as an entrepreneur in 2003, has worked and lived in Australia (2009) and is the founder of a motivational training company (2010). Alar has trained tens of thousands of people both in Estonia and Europe and has been awarded the title “Most hospitable trainer in Estonia” (2011). In his talk, Alar will open up a different perspective on how to create value for the company through building presence-focused teams. How the ability to be in full contact affects people’s performance, attention and skills of creative problem-solving. More about Alar: www.eduelamus.ee

Helena Lass, MEDICAL DOCTOR

13:00 - 13:30 Awareness and mental wellbeing as the companies un-noticed assets.

Helena is the well-mind expert, founder of proactive internal wellbeing centre Unego Llc (2013) and a preventive national mental wellbeing school project “Moments of Stillness” contributor. Still, the field she is active in does not exist yet. Helena investigates the benefits and preventive possibilities of applied awareness and focuses on developing a practical, structured faculty “Mental Health for the Healthy” based on both theoretical and functional evidence-based information.  She has a medical degree from the University of Tartu (2004), followed by specialist training in Psychiatry. Helena knows that any change becomes available only when a person realizes the possibility of choice. More about Helena: www.helenalass.com

Alar Tamming, ENTREPRENEUR

13:30 - 14:10 What do you need to notice in economy in order to be a success?

Alar is the chairman of the board and founder of an enterprise Tavex Group dealing with gold, silver and currency exchange (www.tavid.ee), has a master’s degree in Psychology and is interested in altered states of awareness. Over the years he has followed closely the trends in economy and finance, foreseeing also major upcoming shifts in the global market. Alar has discovered that people do not notice the general principles of economics and his knowledge from psychology has widened his understanding of the underlying reasons for that. “Everything is totally different and even contradictory to what we have been thought”. More about Alar: www.tavid.ee

Ville Jehe, ENTREPRENEUR

14:10 - 14:40 Consciousness, awareness and leadership – ability to notice as a tool for the leader.

Ville is an entrepreneur, engineer, designer and chairman of the board in the Estonian Development Fund. He is practical in everything he does. He is the founder and leader of many successful Estonian companies (Uus Maa, Delfi, etc) , has been involved in the start-up of nearly 40 and initiated several international projects. Currently, his attention is turned towards developing enterprises that build camera-drones (Airborne.ee, Threod.com, Helicam.aero). Additionally, Ville has initiated or has helped in initiating several organizations and movements with social impact as “Lets Do It-World Cleanup”, Teenusmajanduse Koda, Kultuuri Koda, Vanalinna selts jt.

Reet Aus Ph.D., FASHION DESIGNER

15:15 - 15:45 Innovation in Fashion - entering new markets with the help of design.

Reet is a teacher in Estonian National Academy of Arts, founder and creative head of personal brand Aus Design Llc, an initiator of Trash to Trend platform and has issued the Upmade valued-recycling certificate. Reet has used design as a solution for environmental issues in the textile industry, both at the level of small and large scale. She visits factories with huge amounts of quality leftover fabric and investigates how to intelligently re-use, instead of dumping it. “We are not used to look upon the world from a different viewpoint from what we have been taught. To discover something new, one has to step into the unknown. The unknown is just another opportunity”. She talks about seeing opportunities there, where none seems to exist. More about Reet: www.reetaus.com

Oleg Sõnajalg, INNOVATOR

15:45 - 16:15 How to remain focused and motivated while engaged in long-term product development?

Entrepreneur, inventor of the Eleon wind turbine, a unique device now patented in more than 100 countries.

Anneli Ohvril, MARKET SPECIALIST

16:15 - 16:45 Secrets of taking the message to masses – in Estonia, Brazil and India.

Anneli is a marketing expert, Head of marketing in “World Cleanup”. More about Anneli: www.letsdoitworld.org